Enterprise blogs are blogs published by or with the support of an organization to reach that organization's goals. In external communications the potential benefits include strengthened relationships with important target groups and the positioning of the publishing organization (or individuals within it) as industry experts. Internally blogs are generally referred to as tools for collaboration and knowledge management.There are six different kinds of internal and external enterprise blogs:
- Internal blogs – knowledge blogs, collaboration blogs, and culture blogs.
- External blogs – sales blogs, relationship blogs, and branding blogs.
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Advantages of Corporate Blogging:
- Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
- Blogs give the writer an opportunity to answer critics in a controlled forum.
- Compared with conference or printed memos to all staff, enterprise blogs are highly cost effective.
- More advantages click here.
Disadvantages of Corporate Blogging:
- There have been dozens of cases of workers warned or fired because of something they wrote on a blog.
- It can be tricky to drag public comment out of a company without first routing through the sanitizing filter of a press office.
- Even if senior managers trust staff not to give away the company's commercial secrets - and many don't - there are still enough worries about libel and (for publicly listed companies) stock market disclosure rules to have the legal department waking in sweats for months to come.
- More disadvantages click here.
The top 10 corporate blogging trends : http://www.compendiumblogware.com/resources/eMarketing_Top_Trends.pdf
The Marketing Nirvana’s Top 10 Corporate Blog Rankings (Technorati Powered) : http://mariosundar.wordpress.com/2006/07/16/top-10-corporate-blogs-technorati-powered/
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