An example of an E-commerce success and its causes

One of the most popular activities on the Web is online-shopping. You can shop at your leisure, and even in your pajamas. Literally, anyone can have their pages built to display their specific goods and services. History of ecommerce is unthinkable without Amazon which was among the early Internet companies that allow electronic transactions. Amazon was founded in 1994 by Jeff Bezos at Seattle, Washington (USA) and was recognized as a success example of the E-Commerce.
At the outset, Amazon.com was considered as an online bookstore, but in time it extended a variety of goods by selling electronics, software, DVDs, video games, music CDs, MP3s, apparel, footwear, health products, etc. In 1999, Jeff Bezos was entitled as the Person of the Year by Time Magazine in recognition of the company’s success. Although the company’s main headquarters is located in the USA, WA, Amazon has set up separate websites in other economically developed countries such as the United Kingdom, Canada, France, Germany, Japan, and China.

According to the research conducted in 2008, the domain of Amazon.com attracted about 615 million customers every year. The most popular feature of the website is the review system. For example, the visitor can rate any product on a rating scale from one to five stars and submit their reviews. Amazon.com is also well-known for its clear and user-friendly advanced search facility which enables visitors to search for keywords in the full text of many books in the database.