Saturday, July 5, 2008

Corporate Blogging: A new marketing communication tool for companies.

Enterprise blogs are blogs published by or with the support of an organization to reach that organization's goals. In external communications the potential benefits include strengthened relationships with important target groups and the positioning of the publishing organization (or individuals within it) as industry experts. Internally blogs are generally referred to as tools for collaboration and knowledge management.

There are six different kinds of internal and external enterprise blogs:
  • Internal blogs – knowledge blogs, collaboration blogs, and culture blogs.
  • External blogs – sales blogs, relationship blogs, and branding blogs.

For more detail, click here.


Advantages of Corporate Blogging:

  • Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
  • Blogs give the writer an opportunity to answer critics in a controlled forum.
  • Compared with conference or printed memos to all staff, enterprise blogs are highly cost effective.
  • More advantages click here.

Disadvantages of Corporate Blogging:

  • There have been dozens of cases of workers warned or fired because of something they wrote on a blog.
  • It can be tricky to drag public comment out of a company without first routing through the sanitizing filter of a press office.
  • Even if senior managers trust staff not to give away the company's commercial secrets - and many don't - there are still enough worries about libel and (for publicly listed companies) stock market disclosure rules to have the legal department waking in sweats for months to come.
  • More disadvantages click here.


The top 10 corporate blogging trends : http://www.compendiumblogware.com/resources/eMarketing_Top_Trends.pdf
The Marketing Nirvana’s Top 10 Corporate Blog Rankings (Technorati Powered) : http://mariosundar.wordpress.com/2006/07/16/top-10-corporate-blogs-technorati-powered/

-End of Post-

Tuesday, July 1, 2008

E-government in Malaysia: Its implementation so far and citizen's adoption strtegies

E-Government refers to the use of information and communications technologies (ICT) to improve the efficiency, effectiveness, transparency and accountability of government. The implementation of E-government started since the initiation of Multimedia Super Corridor (MSC) by the Malaysian government. The progress and effectiveness of E-government applications are openly discussed by the IT society in Malaysia. Most of the E-government project implementations are currently in progress. For e.g.:
  • Generic Office Environment(GOE). To introduce a fully integrated, distributed and scalable office environment the leverages use of multimedia information technology.

  • Electronic Procurement(eP) Project. To re-engineer, automate, and transform current procurement system.

  • Human Resource Management Information System(HRMIS). To perform human resource functions effectively and efficiently.

  • Project Monitoring System(PMS). To monitor project implementation throughout various government agencies and statutory bodies.

Governments all over the world are developing information systems and electronic services that have the capacity to meet these emerging service needs and demands of citizens and other clients There are some studies have explored the factors that influence citizens’ adoption of e-Services:

  • Carter and BĂ©langer, have tried to explore this gap and have investigated the effects of relative advantage, compatibility, ease of use and image with regards to the citizens intention to use e-Services. Their results show that perceived ease of use, compatibility, and trustworthiness are significant predictors of citizens’ intention to use e-Services .

  • Wangpipatwong, Chutimaskul, and Papasratorn, have study the factors Influencing the adoption of Thai e-Government Websites and concludes that all explored characteristics of information quality significantly influence the adoption of e-Government websites. Accuracy, relevancy, and completeness were more significant than the others.

  • Wangpipatwong, Chutimaskul, and Papasratorn explore which factors influence the adoption of E-Government websites regarding information quality and system quality aspects.

References:

  1. http://www.intanbk.intan.my/psimr/articles/Article1%20-%20Full.pdf

  2. http://www.pps.fsksm.utm.my/pars2007/pars/pars/before%20correct/information%20system%20management/26)salaheddin.pdf

Saturday, June 28, 2008

Credit Card Debts: Causes & Prevention

Credit card debts result from when a client of a credit card company purchased an item or services through the card they use. Debts accumulate increase with interest and penalties for late payment had made the total amount due become larger.


Causes
  • Poor money management. A monthly spending plan is essential. Without one you have no idea where your money is going. You may be spending hundreds of dollars unnecessarily each month and end up having to charge purchases on which you should have spent that money.
  • Saving too little or not at all. The simplest way to avoid unwanted debt is to prepare for unexpected expenditures by saving three to six months of living expenses. With a savings, a job layoff, illness or divorce will not cause immediate financial strain and increase debt.

Prevention

  • Do not carry balances. If you have this habit of carrying forward your balance owed to the credit card company to the next month, it is better that you stop using your credit cards altogether. You can submit it back to the agency or cut it down to prevent any usage on urge as well.
  • Find the best card for you. When you want to switch to a new credit card, you should take complete care that the rate of interest is lower than your previous one. Also, make sure that there are no special penalties or fine in case you want to hop on to a new card.
  • Pay off more than the minimum amount. Set up a minimum amount for yourself when you repay the money owed to credit card agencies. People usually get stuck in debts and carry balances due to the urge of paying only the minimum amount mentioned by them. However, you should try paying off as much as you can so that the debts are removed quickly.

Reference:

  1. http://www.bankrate.com/brm/news/debt/debt_manage_2004/top-10-causes.asp
  2. http://creditcarddebthelp.me.uk/top-10-ways-to-get-out-of-credit-card-debt/

Electronic Currency

Electronic currency (also known as e-money, electronic cash, digital money, digital cash or digital currency) means the money you use over the internet. Electronic currency allows its holder to buy the goods and the services that the vastness of the internet offers. Whereas Electronic currency trading means buying and selling of this internet money.



One of the primary benefits that I personally really like about electronic currency trading is that it allows you to do business and earn with only a few dollars of investment. In fact, some electronic currency trading experts even suggest that beginners should start with only a few dollars so that they can first learn the ropes about electronic currency. Electronic currency trading does not demand much and it is really up to you if you want to increase your investment or not. With electronic currency trading you are given many opportunities to profit without spending too much on investment.

The second thing I like about electronic currency trading is that it has a low transaction cost. Unlike other businesses that eat up your profit with exorbitant fees, electronic currency trading allows you to do business with minimal fees giving you more profit and more money for you.

The third thing that I like about electronic currency trading is its versatility and convenience to the persons involved. Since you do business online, you are given much leeway on how to schedule your day. You can work with any electronic currency trading market that best suits your needs for any time of days.